80% of UK consumers look for purchasing ethical coffee

Recent YouGov research commissioned by Costa Coffee has revealed that 80 per cent of people in the UK now want the option of purchasing ethical coffee from their regular high street outlets. And surprisingly, Brits are also willing to pay an average of 14p (€ 0,18) more per cup to ensure their coffee is ethical. But despite consumers’ willingness to pay more, Costa will not be charging any extra for an ethical cup of coffee. (Carlo Odello)

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