He protested three times because his coffee seemed burnt. In reply he was banned for life from the coffee shop. This is Jimmy Craig’s misadventure in the Canadian chain of stores Tim Hortons.
Canadian media reported that Craig had complained because his coffee seemed a burnt brew. At first he talked to the manager, then with the owner. That, under a local law, handed him a letter with which he warned him not to set foot in the coffee shop again. "This is not the way to treat people", commented seemingly the owner.