Coffee challenges Asian markets with International Coffee Tasting Asia 2013
International Coffee Tasting, the coffee competition from the International Institute of Coffee Tasters (Iiac), is poised to conquer the world. International Coffee Tasting Asia 2013 will in fact be held in Tokyo this November. After four editions organized in Italy, the competition moves to one of the most definitely interesting areas for the world of coffee: Asia.
The rules and methods implemented will be the same that helped International Coffee Tasting succeed so far: completely blind tastings performed by Iiac tasters and statistic validation of data. Only the winners will be announced (those who ranked in the first 30 %), the others will still receive a sensory profile and their placement so that they will be adequately informed about their performance (in this sense, the competition is also a useful market research).
"The big difference is that the tasting commissions will be made up exclusively of Asian Iiac tasters: Japanese, Korean, Taiwanese, Chinese," says the President of the International Institute of Coffee Tasters Luigi Odello, "Here is the real value of this competition: a sensorial evaluation performed by professionals who operate in arguably the most interesting export markets of the moment."
Many of the past winners have told us how being able to claim an International Coffee Tasting Gold Medal supported their export business. An award won in Asia for the Asian market could therefore have very important value.
Regulations and the application form are available at www.coffeetasters.org.
Tags: asia, award, china, coffee competition, coffee tasters, iiac japan, international coffee tasting asia 2013, International Institute of Coffee Tasters, italian espresso, Italy, japan, korea, taiwan, tokyo
