Espresso machines: 75% are sold abroad, boom in the Far East

According to data put out by Anima-Ucimac the espresso machine market grew in 2010 compared to 2009 (+16.4% of machines sold for a total of about 112,000 pieces), and three out of every four machines are sent abroad. The diffusion of espresso throughout the world continues, with the Italian espresso machine producers as the undisputed leaders on the five continents.

The data processed by the Italian Espresso National Institute, show the development of espresso in the world. If, on the one hand, Europe is confirmed as the main opening of the market (55% of the machines sold abroad in 2010), it is also true on the other hand that compared to 2009 this market loses about 6% both in volume and value compared to global sales. The espresso machines are sent particularly to the Far East (China, Japan, Korea and other countries in the region) so much so that in 2010 they earned about 5% more in volume than value when compared to the same sales the year before. The Far East marked a growth of +86% in volume and +81% in value compared to the same global sales the year before, while the rest of Asia grew +73% in volume and +75% in value. The North American market is also doing well, the United States and Canada with machine purchases in 2010 at a volume of 8% and a value of 7.5%, up 50% in volume and 40% in value from 2009.

"Espresso has, for many years, achieved global notoriety and appreciation" said Gianluigi Sora, chairman of the Italian Espresso National Institute, commenting on the data. "An extremely large majority of our espresso machines are sent abroad and it will increasein the future, just consider the tumultuous growth in Asia and North America."

"Italian Espresso is, in this global market, a specific way to drink espresso" Sora continued. "For the Italian Espresso National Institute the conservation is therefore twofold. Continue to improve the quality of the product on the Italian market while at the same time spread a major part of our culture abroad with the support of our roasters that are using increasing resources for exportation."

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