The International Institute of Coffee Tasters (Iiac), which for over twenty years has dedicated its work to the tasting of Italian espresso coffee, actively collaborating in the promotion of this product with the Italian Espresso National Institute, has now strengthened its presence in Asia with the opening of two new branches in Korea and Taiwan.

Over the past two years, the educational and promotional campaigns of the Institute in these two countries has seen significant growth in the numbers of local tasters. This area now boasts an impressive number of 38 Espresso Italiano Trainers, instructors with the task of promoting the culture of Italian espresso coffee through ongoing and varied educational activities. Alongside these figures, there are the Italian instructors who regularly hold sensory analysis courses in Seoul and Taichung.

“The creation of these branches in Korea and Taiwan will provide these two countries with more organisational autonomy, and represents another step forward for our work – commented Luigi Odello, Chairman of Iiac – These two new branches can now be added to the Japanese branch in Tokyo, now active for six years, thereby reinforcing the network that in Asia alone has nearly 700 tasters, many of whom have now reached advanced training levels”.

International Coffee Tasting, the coffee competition from the International Institute of Coffee Tasters (Iiac), is poised to conquer the world. International Coffee Tasting Asia 2013 will in fact be held in Tokyo this November. After four editions organized in Italy, the competition moves to one of the most definitely interesting areas for the world of coffee: Asia.

The rules and methods implemented will be the same that helped International Coffee Tasting succeed so far: completely blind tastings performed by Iiac tasters and statistic validation of data. Only the winners will be announced (those who ranked in the first 30 %), the others will still receive a sensory profile and their placement so that they will be adequately informed about their performance (in this sense, the competition is also a useful market research).

"The big difference is that the tasting commissions will be made up exclusively of Asian Iiac tasters: Japanese, Korean, Taiwanese, Chinese," says the President of the International Institute of Coffee Tasters Luigi Odello, "Here is the real value of this competition: a sensorial evaluation performed by professionals who operate in arguably the most interesting export markets of the moment."

Many of the past winners have told us how being able to claim an International Coffee Tasting Gold Medal supported their export business. An award won in Asia for the Asian market could therefore have very important value.

Regulations and the application form are available at www.coffeetasters.org.