New certification sessions for Italian Espresso and for Espresso Italiano Trainers will take place in Italy from the 19th to the 22nd October 2015, just before the international trade show Host.

The Italian Espresso certification programme is run by the Italian Espresso National Institute (Inei) in cooperation with the International Institute of Coffee Tasters (Iiac). It is made up of two modules (M1 Espresso Italiano Tasting and M2 Espresso Italiano Specialist). The two courses will take place on the 19th and the 20th October and are valid for the Inei’s certification Italian Espresso.

The certification programme for Espresso Italiano Trainers will immediately follow on the 21st and 22nd October. Candidate trainers have to attend two more modules (M3 Senses Brain Sensory Analysis and EIT Espresso Italiano Trainer course). Certified trainers will be entitled to hold the sensory seminar Espresso Italiano Experience on behalf of the Iiac. The content of the seminar includes information on espresso and tasting techniques with the final aim of teaching the students how to assess the quality of Italian coffee. Each student receives a certificate after passing the thoery and tasting exams at the end of the seminar. There are more than 150 Espresso Italiano Trainers in the world.

For more information, please download the PDF or write to carlo.odello@italiantasters.com.

New certification sessions for Italian Espresso and for Espresso Italiano Trainers will take place in Brescia (Italy) from the 27th to the 30th October 2014, just after the international exhibition Triestespresso.

The Italian Espresso certification programme is run by the Italian Espresso National Institute (Inei) in cooperation with the International Institute of Coffee Tasters (Iiac). It is made up of two modules (M1 Espresso Italiano Tasting and M2 Espresso Italiano Specialist). The two courses will take place on the 27th and 28th October and are valid for the Inei’s certification Italian Espresso.

The certification programme for Espresso Italiano Trainers will immediately follow on the 29th and 30th October. Candidate trainers have to attend two more modules (M3 Senses Brain Sensory Analysis and EIT Espresso Italiano Trainer course). Certified trainers will be entitled to hold the sensory seminar Espresso Italiano Experience on behalf of the Iiac. The content of the seminar includes information on espresso and tasting techniques with the final aim of teaching the students how to assess the quality of Italian coffee. Each student receives a certificate after passing the thoery and tasting exams at the end of the seminar. There are more than 100 Espresso Italiano Trainers in the world.

For more information, please download the PDF or write to carlo.odello@italiantasters.com.

by Carlo Odello

Trainer and member of the board of the International Institute of Coffee Tasters

We all knew the International Institute of Coffee Tasters was landed in China. We held the first Espresso Italiano Tasting courses in Guangzhou and Beijing in December 2010. Thanks to our member of the board Darcy Sun, from March of this year, our manual Espresso Italiano Tasting is also available in Chinese. Furthermore we organized in July a new series of training courses and seminaries.

Now we are back again in Guangzhou where the International Institute of Coffee Tasters together with the Italian Espresso National Institute has patronaged a new edition of Caffè Italia. So, after the editions in 2010 held in Tokyo, New York and Paris and the 2011 Tokyo one, a new building block is added to the plan of spreading the real Italian espresso culture.

From 24th to 27th of November a Caffè Italia strengthen by the presence of 16 different blends will enter the scene during the Guangzhou Coffee Expo 2011. A tasting point proposing the Iespresso in its regional variations to the Chinese public, ranging from the region of Piedmont to Sicily. There is just one idea in mind: to continue spreading our espresso principles in China.

What is the most challenging thing of this new Chinese episode? The fact that Caffè Italia knew how to capture the attention of more roasters, a lot of which will be present in the area (if you are curious to know who they are, I redirect you to the coffee list that follows). The journey of our espresso in China is rather long but meanwhile we are making our way, and we sincerely thank those who are supporting us.  

Caffè Italia at Guangzhou Coffee Expo 2011, click to enlarge

by Luigi Odello *

Anyone who travels knows that the expression “Italian espresso” is often improperly used to describe a kind of coffee that has nothing to do with the real Italian espresso essence. It is a reality showing the lack of real product culture and sometimes even bad faith.

In recent years, much has been done to try to effectively defend this “Made in Italy” symbol. The Italian Espresso National Institute, in collaboration with the International Institute of Coffee Tasters and the Centro Studi Assaggiatori – Italian Tasters encoded the Certified Italian Espresso profile and then launched an appropriate certification.

The efforts of the Italian Espresso National Institute did not remain unheard: today that sensory profile has international legitimacy. However, if we want to defend the Italian Espresso tradition we must gather everyone who, also in far countries, believes in this product and its culture.

This is the reason why the International Institute of Coffee Tasters, which boasts a register of more than 8,000 students in more than 40 countries worldwide, has decided to create a new position: the Espresso Italiano Trainer. The aim is to train ambassadors of the Italian Espresso culture spread to the four corners of the Earth who will pass on information and basic tasting techniques to students in order to evaluate the drink. They will have only one objective in mind: prepare their students to expose false Italian Espressos and reward the best ones.

If you want get more information, just write to carlo.odello@italiantasters.com.

* Chairman of the board of the International Institute of Coffee Tasters

According to data put out by Anima-Ucimac the espresso machine market grew in 2010 compared to 2009 (+16.4% of machines sold for a total of about 112,000 pieces), and three out of every four machines are sent abroad. The diffusion of espresso throughout the world continues, with the Italian espresso machine producers as the undisputed leaders on the five continents.

The data processed by the Italian Espresso National Institute, show the development of espresso in the world. If, on the one hand, Europe is confirmed as the main opening of the market (55% of the machines sold abroad in 2010), it is also true on the other hand that compared to 2009 this market loses about 6% both in volume and value compared to global sales. The espresso machines are sent particularly to the Far East (China, Japan, Korea and other countries in the region) so much so that in 2010 they earned about 5% more in volume than value when compared to the same sales the year before. The Far East marked a growth of +86% in volume and +81% in value compared to the same global sales the year before, while the rest of Asia grew +73% in volume and +75% in value. The North American market is also doing well, the United States and Canada with machine purchases in 2010 at a volume of 8% and a value of 7.5%, up 50% in volume and 40% in value from 2009.

"Espresso has, for many years, achieved global notoriety and appreciation" said Gianluigi Sora, chairman of the Italian Espresso National Institute, commenting on the data. "An extremely large majority of our espresso machines are sent abroad and it will increasein the future, just consider the tumultuous growth in Asia and North America."

"Italian Espresso is, in this global market, a specific way to drink espresso" Sora continued. "For the Italian Espresso National Institute the conservation is therefore twofold. Continue to improve the quality of the product on the Italian market while at the same time spread a major part of our culture abroad with the support of our roasters that are using increasing resources for exportation."

From one to three cups: this is the new classification system chosen by the Italian Espresso National Institute to ensure greater transparency for the customers of Italian coffee shops. In fact, for the very first time, customers entering in coffee shops adhering to the initiative will find an impartial indication of the coffee quality and of the equipment and the barista professional competence. A sign with a single cup lets customers know that they are in a bar that offers a blend of coffee that has been qualified by the Italian Espresso National Institute. Two cups means that in addition to coffee, the bar is equipped with certified coffee machines or coffee grinders. Three cups are reserved for coffee shops that, in addition to having coffee and certified equipment, can count on the services of a barista who has been qualified by the Italian Espresso National Institute.

"For the first time in our country the customer will be able to understand the quality level of the bar at a glance- explained Gianluigi Sora, President of the Italian Espresso National Institute – The coffee shops which will join the initiative, potentially around 20,000, will display the sign with the number of cups they have been awarded".

"Ultimately, this is an action aimed at bringing certified transparency in coffee shops, too – confirmed Luigi Odello, general secretary of the Italian Espresso National Institute – In fact, the number of cups awarded will clearly indicate whether the coffee shops use products qualified by the Italian Espresso National Institute and to what extent.”

A new step, therefore, towards the end customer who pays for his/her coffee every day and will soon be able to know the level of the coffee shop he/she attends every day. "Yet another initiative that we hope can act as a stimulus for the entire industry and reward those many coffee shops that focus on quality – added Sora – An action aimed at increasing communication, which is the actual objective pursued by the Institute, along with other initiatives such as the Espresso Italiano Day, scheduled for this coming April 15th, and Io Bevo Espresso, the open-day that will be organised again in November.”

The 56th Fancy Food Show edition opens in New York on the 27th of June. Throughout the entire exhibition, that closes on the 29th of June, visitors can enjoy Caffè Italia in the area of the Italian Trade Commission (ICE), booths # 2704-18 / 2805-13 / 2817-19 at the Javits Convention Center.

The Italian Espresso National Institute, in collaboration with the Italian Trade Commission (ICE) and the sponsorship of the International Institute of Coffee Tasters, will offer to visitors seven coffee blends of different Italian regions. Torrefazione Saturno, La Genovese, Filicori and Zecchini, Mokarico, Caffen, Zicaffè and Torrefazione Paranà have joined Caffè Italia.

The Fancy Food Show is one of the most important North American food industry exhibitions. The last edition registered 24 thousand visitors that evaluated 180 thousand products of every kind brought by over 2,500 exhibitors of 81 nations.

Coffee Experience 2010, the largest coffee tasting event in the world, has made its verdict.  And it has done so based on over 8.000 tastings (a 17% increase from 2009) carried out in Verona from the 8th to the 12th of April at the Agrifood Club, a show hosted within Vinitaly.  Thousands of visitors from nearly forty countries came for the tasting and tried 35 Italian coffees through this event organized by the Taster Study Center with the support of the Italian Espresso National Institute and the International Institute of Coffee Tasters.

An interesting trend has emerged from the data that was collected: the percentage of consumers read the coffee shop sign and look for a specific brand has increased (from 3% in 2009 to 4.6% in 2010).  "These are people that refuse the simplification of ‘100% Arabica’," says Luigi Odello, president of the Taster Study Center and professor of Sensory Analysis in Italian and foreign universities.  "The world of clients is beginning to focus on specific sensory qualities and on the brands  People are starting to choose the coffee shop accordingly to the coffee that is served."  In fact, the number of consumers that claim to choose coffee based on their own personal tastes is increasing (from 35.2% in 2009 to 37.4% in 2010).  "These small variations in percentage indicate a trend that could have a strong impact on the market," Odello states.  "We must remember that in Italy about 70 million espresso cups are served every day."

The position on the sugar is also changing.  In fact, the results of this research show that the number of people consuming coffee without sugar is increasing (from 30% in 2009 to 32.4% in 2010) as is the number of people choosing the macchiato (from 16.6% in 2009 to 18% in 2010).  "These two tendencies are compatible but need to be further investigated," Odello remarked.  "Those who prefer bitterness do so because they choose coffees well. On the other hand, those who prefer the macchiato prefer it because they normally drink a lower quality coffee and add milk to improve it?  Or it could be that they are using milk to simply avoid the calories from sugar."

Do you want to be a member of the staff of Coffee Experience 2010? Two professional espresso machines, 30 coffee grinders, coffee in beans and pods: more than 7,000 coffees to be served in five days.

If you want to join our staff as a barista, please write to carlo.odello@italiantasters.com. Coffee Experience will cover your accomodation in Italy.

Coffee Experience 2010, Verona, Aprile 8-12: the largest coffee tasting event in the world.

After last year’s lucky first edition, Coffee Experience is back, the largest coffee tasting event in the world. It will be held from the 8th to the 12th of April in Verona,at the Agrifood Club, the salon hosted within Vinitaly, the most important exhibition dedicated to wines and distillates. Even this year it will be possible to taste 35 different coffees available for the over 100,000 visitors that every year come to the exhibition in Verona.

"Last year we reached more than 7,000 tasting cards – says Luigi Odello, president of the Italian Tasters, VeronaFiere’s partner in the event – A precious amount of data that has evidenced industry trends. This year’s second edition will be an further test to verify the public’s tastes and preferences".

"Coffee Experience also represents a showroom of international importance for participating companies – continues Odello – The presence of foreign buyers and operators is in fact strong, strategic presence in a moment in which attention for expresso is growing abroad, and which in some nations has even surpassed traditional preparations".

Coffee Experience benefits the patronage of the Italian Espresso National Institute and of International Institute of Coffee Tasters.

The roasters that would like to participate with one or more products can write to claudia.ferretti@italiantasters.com or call 030 397308.