The new Board of Directors of the International Institute of Coffee Tasters has elected its chairman. Luigi Odello, Professor of Sensory Analysis in several Italian and foreign universities and former general secretary of the Institute will be guiding the coffee tasters for the next three years. A three-year period that begins with the launch of a new study on the quality of coffee served in coffee shops. Over the next few months, in fact, members of the Institute, armed with tasting cards, will visit thousands of coffee shops, they will taste the coffee and then send their tasting cards to the Institute, which will process the data.

"A true barometer to measure the quality of coffee – comments Luigi Odello, President of the Institute – In fact the Institute will publish the results of the study on a regular basis. This study will involve a large number of Italian coffee shops, but not only: we must not forget that 10% of the 7,000 Institute members live abroad."

But the news does not stop here: a new course devoted entirely to the aromas of coffee will soon be available. "A whole day dedicated to the study of coffee aromas – Odello explains, – In the course we will use the new collection of aromas we have developed over the past two years."

In addition to President Luigi Odello, the Board of the Institute includes: Fausto Devoto (Vice President), Marcos Saña (Vice President), Stefano Abbo, Roberto Sala, Manuela Violoni, Gian Paolo Braceschi, Gian Luigi Sora, Giuseppe Battista, Pasquale Madeddu, Carlo Odello, Yumiko Momoi, Darcy Kai Sun, Lorenzo Quaranta, Dmitriy Emshanov, Lino Stoppani, Roberto Zironi. The auditors are: Alberto Cobianchi, Giuseppe Principe, Assunta Percuoco, Pierluigi Bosso, Fabio Verona. The arbitrators are: Cristina Dore, Vittorio Ventura, Erik Berglund, Angelo Greggio, Walter Pocobello. The secretary office is coordinated by Michela Beltrami.

From one to three cups: this is the new classification system chosen by the Italian Espresso National Institute to ensure greater transparency for the customers of Italian coffee shops. In fact, for the very first time, customers entering in coffee shops adhering to the initiative will find an impartial indication of the coffee quality and of the equipment and the barista professional competence. A sign with a single cup lets customers know that they are in a bar that offers a blend of coffee that has been qualified by the Italian Espresso National Institute. Two cups means that in addition to coffee, the bar is equipped with certified coffee machines or coffee grinders. Three cups are reserved for coffee shops that, in addition to having coffee and certified equipment, can count on the services of a barista who has been qualified by the Italian Espresso National Institute.

"For the first time in our country the customer will be able to understand the quality level of the bar at a glance- explained Gianluigi Sora, President of the Italian Espresso National Institute – The coffee shops which will join the initiative, potentially around 20,000, will display the sign with the number of cups they have been awarded".

"Ultimately, this is an action aimed at bringing certified transparency in coffee shops, too – confirmed Luigi Odello, general secretary of the Italian Espresso National Institute – In fact, the number of cups awarded will clearly indicate whether the coffee shops use products qualified by the Italian Espresso National Institute and to what extent.”

A new step, therefore, towards the end customer who pays for his/her coffee every day and will soon be able to know the level of the coffee shop he/she attends every day. "Yet another initiative that we hope can act as a stimulus for the entire industry and reward those many coffee shops that focus on quality – added Sora – An action aimed at increasing communication, which is the actual objective pursued by the Institute, along with other initiatives such as the Espresso Italiano Day, scheduled for this coming April 15th, and Io Bevo Espresso, the open-day that will be organised again in November.”

The third edition of International Coffee Tasting, the international coffee contest organized by the International Institute of Coffee Tasters, ended on October 27. For two days, 27 tasters from nine different countries (Italy, Japan, Poland, Slovakia, Slovenia, Sweden, Switzerland, Serbia, Germany) evaluated 121 coffees from Italy, Germany, Mexico, Poland, Slovenia, Spain, Switzerland, Thailand, and the USA.

The major types of coffee competed for their place: espresso bar, moka, pods, capsules, and filter. All products were prepared by professional baristas and evaluated anonymously by the tasters who recorded their scores on taste cards. These were then processed statistically.

"Espressos of extraordinary elegance are appearing on the coffee scene. Espressos that no longer amaze with a luxurious, full body and oodles of crema but seduce us with an incredible freshness and remarkable aromatic complexity” – commented Luigi Odello, the General Secretary of the International Institute of Coffee Tasters and Professor of Sensory Analysis at several universities in Italy and abroad. "These products certainly represent the cutting edge in the future of high-quality espresso, especially in those countries where espresso is not traditionally consumed”.

“There has also been a considerable improvement in the single-dose coffee sector”, Odello adds. “In fact, now we have pods that allow for the optimal extraction of coffee and innovative capsules, both frequently conceived for restaurant coffee menus”.

The Winners

Italian Blends for Espresso

• Caffè Qualità Oro – La Genovese, Albenga (SV)
• Bar – Caffen, Napoli
• Bar 100% Arabica – Holly Caffè, Città di Castello (PG)
• Caffè Tonino Lamborghini – Officina Gastronomica, Parma (PR)
• Miscela Degustazione – Trismoka, Paratico (BS)
• Cinquestelle – Caffè Cartapani, Brescia
• Extra Bar – Caffè Fantino, Peveragno (CN)
• Superoro – Caffè Cagliari, Modena (MO)
• Oro Oro – Torrefazione Caffè Gran Salvador, Brescia
• Natura Equa Bio Fairtrade – Caffè Agust, Brescia
• Caffè Alberto Miscela Pappagallo Rosso – Taurocaf, Caselle Torinese (TO)
• Caffè Elite Bar 100% Arabica – Italcaffè, La Spezia
• Faraglia Espresso 100% Arabica – Torrefazione Olimpica, S. Rufina Cittaducale (RI)
• Espresso Bendinelli 100% Arabica Gourmet – Caffè Roen, Verona
• Olimpia – Torrefazione Parenti, Bologna
• Noir – Paladini, Borgo San Lorenzo (FI)
• Master Club Coffee – Costadoro, Torino
• Pelourinho 100% Arabica – Magazzini del Caffè, Brescia
• Super Bar – Torrefazione S. Salvador, Villa di Tirano (SO)
• Battistino – Torrefazione Caffè Michele Battista, Triggiano (BA)

Non Italian Single Origins And Blends for Espresso

• Barcaffè Prestige 100% Arabica – Droga Kolinska, Slovenia
• Espresso Single Origin Malawi Mzuzu Geisha Viphya – Adesso, Poland
• P&F Espresso Blend – P&F Coffee Limited, Thailand
• Bizzarri Blend – 100% Arabica Coffee – Caffè Umbria, USA
• Bacio Espresso Miscela Italiana – Bontà, Mexico
• Extra Milano – Massimo Cerutti, Switzerland
• P&F Splendid Espresso Blend – P&F Coffee Limited,Thailand

Single Origins or Blends for Italian Moka

• Oro Oro – Torrefazione Caffè Gran Salvador, Brescia
• Gayo Mountain Sumatra Indonesia – Corsino Corsini, Badia al Pino (AR)
• Caffè Alberto Miscela Espresso Casa 100% Arabica – Taurocaf, Caselle Torinese (TO)

Single Origins or Blends in Pods or Capsules

• Bacio Pods – Bontà, Mexico
• Caffè Morettino 100% Arabica Espresso – Angelo Morettino, Palermo
• Espresso Made In Italy – Caffè Agust, Brescia
• Costadoro Coffee Pod – Costadoro, Torino
• Caffè Roen Cialda Monodose – Caffè Roen, Verona
• Cialda Densacrema – Zicaffè, Marsala (TP)

Single Origins or Blends for Filter Coffee

• Barcaffè Filter 100% Arabica – Droga Kolinska, Slovenia

Coffee Experience 2010, the largest coffee tasting event in the world, has made its verdict.  And it has done so based on over 8.000 tastings (a 17% increase from 2009) carried out in Verona from the 8th to the 12th of April at the Agrifood Club, a show hosted within Vinitaly.  Thousands of visitors from nearly forty countries came for the tasting and tried 35 Italian coffees through this event organized by the Taster Study Center with the support of the Italian Espresso National Institute and the International Institute of Coffee Tasters.

An interesting trend has emerged from the data that was collected: the percentage of consumers read the coffee shop sign and look for a specific brand has increased (from 3% in 2009 to 4.6% in 2010).  "These are people that refuse the simplification of ‘100% Arabica’," says Luigi Odello, president of the Taster Study Center and professor of Sensory Analysis in Italian and foreign universities.  "The world of clients is beginning to focus on specific sensory qualities and on the brands  People are starting to choose the coffee shop accordingly to the coffee that is served."  In fact, the number of consumers that claim to choose coffee based on their own personal tastes is increasing (from 35.2% in 2009 to 37.4% in 2010).  "These small variations in percentage indicate a trend that could have a strong impact on the market," Odello states.  "We must remember that in Italy about 70 million espresso cups are served every day."

The position on the sugar is also changing.  In fact, the results of this research show that the number of people consuming coffee without sugar is increasing (from 30% in 2009 to 32.4% in 2010) as is the number of people choosing the macchiato (from 16.6% in 2009 to 18% in 2010).  "These two tendencies are compatible but need to be further investigated," Odello remarked.  "Those who prefer bitterness do so because they choose coffees well. On the other hand, those who prefer the macchiato prefer it because they normally drink a lower quality coffee and add milk to improve it?  Or it could be that they are using milk to simply avoid the calories from sugar."

The third edition of International Coffee Tasting will be held in Brescia (Italy) on October, 26-27. The  commissions of the International Institute of Coffee Tasters, the scientific and independent association that concentrates exclusively on the sensory analysis of the coffee, will meet in Brescia to evaluate samples of coffees coming from all over the world.

International Coffee Tasting 2010 accepts coffee in all different styles, from espresso to capsules, from pods to filter coffee. Each company participating to the competition will receive its ranking and the sensory profile of its own product. The mission of the International Coffee Tasting 2010 is not only to award excellence, but also to support coffee roasters in reaching it. "The market is effectively polarizing itself, with peaks of high quality countered by example of poor quality", concluded Mr Odello.

International Coffee Tasting 2010 is open to coffee roasters from all around the world. Coffee roasters can register up until the June 30 (forms available at www.coffeetasters.org). For more information please contact Claudia Ferretti (claudia.ferretti@italiantasters.com, tel. +39 030 397308).

>> Go to the International Coffee Tasting 2010 page

After last year’s lucky first edition, Coffee Experience is back, the largest coffee tasting event in the world. It will be held from the 8th to the 12th of April in Verona,at the Agrifood Club, the salon hosted within Vinitaly, the most important exhibition dedicated to wines and distillates. Even this year it will be possible to taste 35 different coffees available for the over 100,000 visitors that every year come to the exhibition in Verona.

"Last year we reached more than 7,000 tasting cards – says Luigi Odello, president of the Italian Tasters, VeronaFiere’s partner in the event – A precious amount of data that has evidenced industry trends. This year’s second edition will be an further test to verify the public’s tastes and preferences".

"Coffee Experience also represents a showroom of international importance for participating companies – continues Odello – The presence of foreign buyers and operators is in fact strong, strategic presence in a moment in which attention for expresso is growing abroad, and which in some nations has even surpassed traditional preparations".

Coffee Experience benefits the patronage of the Italian Espresso National Institute and of International Institute of Coffee Tasters.

The roasters that would like to participate with one or more products can write to claudia.ferretti@italiantasters.com or call 030 397308.

The International Institute of Coffee Tasters will organise three course in Bydgoszcz (Poland) in March:
- 17th: License Course
- 18th: Espresso Italiano Specialist
- 19th: The Science of Roasting, the Art of Blending

The courses will be taught in Italian by Luigi Odello, secretary general of the International Institute of Coffee Tasters. A translation in Polish will be available.

More information:
Mrs Elzbieta Wierzchowska
coffeetaster.poland@coffeetasters.org
Ph. +48 660 748 024

by Luigi Odello

Secretary General of the International Institute of Coffee Tasters, he is also a lecturer at the University of Udine, Verona and at the Cattolica in Piacenza. In addition he is the Chairman of the Taster Study Center and Secretary General of the Italian Espresso National Institute

For the moment being it’s a niche, but we believe it’s bound to become big. We are speaking about single origin coffees. A recent investigation conducted by the University of Padova highlighted that also consumers are able to distinguish between a blend and single origin coffee. In this case too, from a sensory point of view, the winner, with statistically relevant results, was the blend. This clearly means that our roasters are truly very good at choosing coffees from all over the world, at making each type express its best characteristics and at creating unbeatable blends. However, there has been a genuine interest for single origins and this makes us think that this trend will lead to having a coffee menu at restaurants, a better-aware consumption of coffee at the coffee shop and to valuing the ritual of coffee at home.

The debate must be a serious one. Otherwise, the origin simply turns into a meaningless coat of arms thus losing its natural value. In this respect, the first thing to do is focus on how the issue is currently tackled: mentioning the origin conveys a false sense of homogeneity. Basically, when the end users read on a package “Brazil”, they immediately think that all the coffee from this big producer has its own common and homogeneous characteristics; specific features which make it possible to distinguish it from other coffees. This is not the case. But even when we speak about Guatemala Antigua, which is more specific, we cannot claim that there are specific traits which make it easy to distinguish it from other coffees of the same category. More than that, roasting methods have a major impact on the final result, something similar to the crucial influence that the fermentation technique has on the grapes and the type of wine. Put it in other words, we could have greater sensory differences between two coffees from Costa Rica which went through different types of roasting procedures compared to the differences between a Costa Rica and an Ethiopia which have been roasted in the same way.

So, if for wines there is Barbera (vine variety) of the Monferrato (area) of a certain producer, we should have something very similar for coffee. It is extremely important to never neglect the brand which conveys its philosophy and know-how to the final product. If we really want to value this new market segment, then the product should come with some explanatory notes on the specific characteristics of the origin, on the roasting methods and on the sensory traits that can be spotted when drinking the product from the cup. The info provided should be correct and mirror reality, it should not be general and some sort of poetry coming from creativity. A lot of work must be done on this: we are spotting severe mistakes with taste being mixed up with aromas and, especially, there is no correspondence between what is written and what is highlighted with sensory analysis. This disappoints the consumer and jeopardises not only the credibility of the reference but also of the entire market segment.

International Coffee Tasting 2008 will be the record-setting competition. Actually, more than 140 coffees from all over the world have registered for the biennial competition organised by the International Institute of Coffee Tasters. A sharp increase of the number of coffees compared to the first edition in 2006, during which, for the first time ever, tens of coffees were assessed by commissions made up of judges from the International Institute of Coffee Tasters. «A unique initiative which already in 2006 attracted also the attention of the media – said Odello – The mission of the International Institute of Coffee Tasters is that of promoting a scientific method for coffee tasting. Praising the best products of the sector means also rewarding those who work in a competent manner in order to provide consumers with a truly high quality coffee». Currently, the tasting commissions made up of tasters, both Italians and foreigners, from the Institute are being formed. See you all then on the 30th-31st of October when the international competition will take place in Brescia.

Ernesto Illy, honorary presidente of Illycaffè, died yesterday. Luigi Odello, secretary general of the International Institute of Coffee Tasters and of the Italian Espresso National Institute, remembers him.

“In 1992, when we started studying tasting methods of coffee based on sensory analysis, those at the basis of the International Institute of Coffee Tasters, we always found Mr Illy welcoming us in Trieste. Then we hosted him in important events. People listened to him as to an oracle because he was the first to pose questions that would change the way people thought of espresso. He knew everything about it and had catalogued even its misteries without a scientific explanation. And he never gave up looking for it.”