By Manuela Violoni, R&D manager at the Taster Study Center

Cream, gustative balance, aromas: three aspects of espresso which, according to tests, are influenced by the cup. The New Taster Cup is the result of three years of sensory experimentation, it is a improvement of the official tasting instrument of the International Institute of Coffee Tasters which values good coffees and punishes bad ones

If the glass influences the perceived characteristics of a wine, this is three times truer for the cup in that it influences not only the way in which the senses approach the beverage but also the physical status of the beverage itself: the temperature and the way in which the components of the cream surface. All these aspects have been kept into account during the experimentation to which the Tasters Study Centre has participated for the part on sensory analysis while Forever has dealt with technical issues.  The New Taster Cup has been designed to optimise its performance in all stages of its use, not only from the point of view of tasting but also to support the barista in preparing a perfect espresso.

Less stackable, more equilibrium of tastes

The external shape of the New Tasters Cup is designed in a way which makes it difficult to stack it in more than two rows. This is how all the cups reach the optimum temperature which is necessary to keep the gustative equilibrium of the beverage. Even the barista who does not know it will naturally follow this simple rule, thus automatically eliminating a frequent mistake made during preparation.

Elliptical bottom for a more persistent cream

The internal shape of the cup materially influences the formation of the cream. Actually it is mainly made up of fibres and fats which are in the coffee: when the espresso drips from the spout to end up in the cup, the convective movements inside of it make these components, along with the aromas of the coffee, surface. A flat or cone-shaped bottom hinder these movements, which are on the contrary favour by the elliptical interior. The New Taster Cup is designed to optimise this stage which gives a finer and more persistent to the sight cream with greater formation of the prestigious stripe-effect and with a more powerful aroma.

Clear level, no more extraction levels

In the New Taster Cup an internal mark indicates the optimum extraction level for the espresso: 25 millilitres. Not only no more short or too watered espresso but it also makes it easier for the barista to regulate the grinding: fixing extraction at 25 millilitres in 25 seconds is an easy criterion to avoid mistakes of over-extraction or under-extraction, burning the coffee or not extracting enough its aromatic or tactile potential. The internal mark makes this easier allowing the barista to keep the correctness of the grinding and of the pressing monitored at each extraction.

Brighter white, nicer cream

In order to correctly assess the colour of the cream of the espresso, the cup must be white inside. The super-white porcelain with which the New Taster Cup is made is something new on the Italian stage, to the extent that if you put it next to the traditional cups the latter look grey and opaque. The perfect and brilliant white of the porcelain make the most of the reflections of the cream of a good espresso and of the brightness of its surface. This is not nothing, given that consumers makes assessments especially with their eyes.

Lighter, more elegant

Following a trend from tasting glasses designed for wines, the New Taster Cup weights 27% less than the previous model. This conveys a sensation of greater elegance and makes it easier to hold the cup thus allowing the taster to better focus on the sensations.

Varying thickness, more non-conductivity

The reduced weight does not mean that the New Taster Cup is thin to the point that it does not ensure that the right temperature is maintained. The secret is in the varying thickness, greater towards the bottom where the espresso is contained and lower towards the top with which the lips come into contact. This makes it possible to fully exploit the non-conductive nature of the porcelain, an excellent thermal insulating material, without making the lips feel a sensation of thickness.

More room at the top, wider aromas

Just as with wine glasses, also the cup must not be filled up to the edge: it is necessary to leave enough room at the top, meaning room for the aromas to set free from the liquid and concentrate in the air so as to be directed towards the nose. More room at the top allows for the aromas to become wider: this is the reason why in the New Tasters Cup it has been increased by 10%. This, together with the internal shape of the upper part of the cup, makes it possible to better perceive certain aromatic notes.

Greater hygiene, more aromatic freshness

Even when the tasting phase is over, the way in which the cup is treated is important for the correctness of the following assessment. A critical aspect of the hygiene of the cup is the bottom: if it is not adequately designed, there is the risk that the washing-up powder from the dishwasher might pile up. The detergent then drips on the border when the cup is removed from the dishwasher and placed on the cup warmer. The New Taster Cup features some grooves designed to make any residual washing powder flow away completely.

The New Taster Cup vs the previous model

The data clearly show that the same espresso, tasted in the New Taster Cup, appears to be nicer than when tasted in the previous model, with an Edonic Index of 7.70 vs 6.78. The reasons for this lay in a number of factors: first of all, the appearance of the cream, the colour of which shows out better in the super-white porcelain. At a tactile level, the espresso has more body, due to the cream being formed in an optimal way and to volume control, which optimises extraction. The bitterness is less sharp and the aromas are valued, especially the prestigious spicy notes ranging from rhubarb to liquorice and which convey a precious note to the sensations persisting in the mouth.
The New Taster Cup highlights huge differences compared to the previous one also at the level of the visual and tactile impact of the object itself. The colour strikes more than the previous one and makes it stand out compared to the more wide-spread cups. Overall, it’s more elegant and stylish even if its shape can still be defined as classic, It’s deemed to be more modern and ‘cheerful’. At the touch, it gives more pleasant sensations due to its being lighter. It’s easier to hold, the shape and the surface have been improved. Finally, its border conveys a sensation of enhanced fineness to the lips. Despite the fineness, use at the coffee shop too is recommended.

by Manuela Violoni

Head of R&D and trainer of the Taster Study Center, she is specialised in semiotics and in synaesthesia of marketing. She is the panel leader of the sensory analysis laboratory of the Center and trainer at the International Institute of Coffee Tasters.

The Ethiopian coffee origins, coming from Eastern Africa, are possibly the authentic origin of coffee. According to a certain theory, all the Arabicas of the world come from an area in the west of the country, Kaffa, where the Islamic culture supported the consumption of this non alcoholic and brain-stimulating beverage. Nonetheless, the legend has it that the use and growing of coffee, as we intend it nowadays, have been started by monks from Addis Abeba, who used this beverage to stay awake during the long watches of the night.

The Ethiopia Sidamo derives its name from the area in the south of the country where it is cultivated at an altitude comprised between 1,500 and 1,800 metres. It comes in two varieties, i.e. natural and washed. For the former, the harvest is between October and March; for the latter, between July and December. Export is in different moments of the entire year. Both origins are a blend of small and medium round beans.

The washed Ethiopia Sidamo we tasted is characterised by well-defined and strong positive aromatic notes. The high level of cocoa, similar to the level of the Brazil Santos or the famous Jamaica Blue Mountain, goes hand in hand with a very strong flower and honey note followed by a pleasant touch of dried fruit (chestnut, almond, walnut and pistachio). The spicy notes of tea, liquorice, tobacco, and rhubarb can be sensed alongside the sensations of fine herbs. There is also a nice sensation of toasted, caramel and cereals as well as a slight balsamic note of mint, anise and alpine herbs. The burnt sensation is quite soft and, positive note, the negative odours which stand for a poor processing and stocking are very soft. The only exception is a touch of animal – in the area of the sweating horse, wet hair, leather and sweat – which gives that wild something. Even more in the background, there is just a smell of lime and, almost unperceivable, of mould. This coffee offers several pleasant and unexpected surprises.

by Manuela Violoni

Head of R&D and trainer of the Taster Study Center, she is specialised in semiotics and in synaesthesia of marketing. She is the panel leader of the sensory analysis laboratory of the Center and trainer at the International Institute of Coffee Tasters.

Right on the Atlantic Ocean, with more than 180 million inhabitants, Brazil is the world leader in coffee production.
The history of coffee in Brazil dates back to the Eighteenth century when the Botanic Garden of Amsterdam, after having received a plant of Java coffee, only a few years later, sent its seeds to Suriname. The French themselves sent those seeds to the French Guinea in 1718 and from here the coffee reached Brazil.
The Brazilian origins, just like many other origins, are classified according to a set of criteria among which: the botanical species (Arabica and Robusta – or Conillon), the number of defects, the size of the bean (screening), the processing method (dry or wet), the taste, the year of harvest, the geographic origin. With regard to the geographic origin, Santos comprises the origins produced in the States of São Paulo, Minas Gerais and, sometimes, Paranà, i.e. those origins that historically have been exported through the Santos harbour.
The harvesting in Santos begins in June and export starts in July. Based on the classification defined by the NY, the Santos is of the type 2/3 (9 flaws), screen 17/18. It belongs to the group ICO natural Arabica. This coffee is a good match to the Robusta quality.
The strongest aromatic note of this coffee is undoubtedly the cocoa, with its chocolate nuances: the intensity of this smell is almost identical to that of the famous Jamaica Blue Mountain. The difference with the Jamaica Blue Mountain is that it has a stronger – medium intensity – burnt note (ash and coal). The marked merit of this coffee compared to others is in its floral aroma, decidedly clear, with sensations of honey and beeswax. Also the fruity aroma is rather good: fresh and dried fruits, with a peak on the nuts (walnuts, almonds and hazelnuts), finish off the picture of a nice Arabica – difficult to believe that it is not wet process. Other positive notes can be sensed: the fine herbs, for example, accompanied by sensations of tee, liquorice, tobacco and similar spicy notes, but also all those toasted notes such as caramel, cereals, toasted bread and biscuit. A touch of green (comprising the grassy, the artichoke, the tomato, the cooked vegetables, and the bitter grass) comes in, but with lower levels compared to other origins. The same goes for an almost unperceivable sensation of mouldy. While, more than in others, but very much in the background, there is a bit of a plastic note. This is a coffee characterised by a good range and amplitude of aromas and by an overall low presence of negative odours.