We are glad to announce a new certification session to become an Espresso Italiano Trainer. It will take place in Brescia (Italy) from 14 to 17 October 2013, just before the international exhibition Host in Milan.

The Espresso Italiano Trainer is entitled to hold the seminars “Espresso Italiano Experience” on behalf of the International Institute of Coffee Tasters. He is an ambassador of the Italian espresso culture and passes on information and basic tasting techniques to students, in order to evaluate the coffee.

The seminar “Espresso Italiano Experience” provides a basic training for the Italian espresso tasting. The basic principles of sensory analysis and the use of the tasting card must be passed on to participants in an intuitive way, alternating theory and practice of tasting. This can only be done by a qualified trainer: the Espresso Italiano Trainer.

For more information, please download the application form or write to carlo.odello@italiantasters.com.

by Carlo Odello *

The Host show will take place next month in Milan. If you are attending it, why do not you consider to attend the Italian Espresso Tasting course just the day before the show (20 October)? Let us make you discover the real Italian Espresso culture. If you are interested in understanding how to recognize and evaluate the real Italian Espresso, just download the leaflet. You can also drop me an email at carlo.odello@italiantasters.com if you need further information about the course.

Do you want to prepare your trip and get more information about the espresso you will find in Milan? Just read the article about the coffee tradition in the area of Milan. And remember that if you are a member of the International Institute of Coffee Tasters you will receive a free selection of articles of our quarterly magazine in English.

 * Trainer and member of the board of the International Institute of Coffee Tasters

by Carlo Odello *

We just scheduled an Espresso Italiano Tasting course just the day before the Host show in Milan (20 October 2011). Many professionals wrote us asking about this course: here it is! The course will take place in Brescia, hometown to the International Institute of Coffee Tasters. This means just 1,5 hours fom the Host show in Milan.

Why should you attend an Espresso Italiano Tasting course? I can think of many good reasons, but one seems to me the most important: to go back to the roots of Espresso, to understand the culture in which it was born.

I have been working in the coffee business for some years (not counting the years I was at the university but already spent some time at the events of the International Institute of Coffee Tasters and of the Italian Espresso National Institute). And I have been travelling around the world in the last few years training people how to taste Italian Espresso.

What did I discover? Easy to say: coffee is culture, means it is strongly connected to real life. It is like Chinese tea: you cannot understand it unless a Chinese explains it to you. That’s because he or she is Chinese and was born and raisen up in the real Chinese tea culture. The same for Japanese tea. And for any other specific tea culture.

Let us make you discover the real Italian Espresso culture. If you are interested in understanding how to recognize and evaluate the real Italian Espresso, just download the brochure from the link below. You can also drop me an email at carlo.odello@italiantasters.com if you need further information about the course.

Download:

Italian Espresso Tasting course: brochure (PDF)

* Trainer and member of the board of the International Institute of Coffee Tasters

The International Institute of Coffee Tasters will hold a tasting license course in English on the 18th of November (one-day-course). It will take place at the Permament Training Point managed by Rancilio in Milan, very close to Malpensa International Airport (please click here for a map).

Making a perfect espresso is not a simple task. A large number of variables has to be kept under control: the coffee blend, the coffee grinder, the espresso machine and the barista’s hand of course. Every single variable will influence the final result and the judgment on the quality of the espresso in the cup is up to the taster. Learn how to distinguish good espresso from poor one and how to get a precise sensory profile of the cup in front of you.

What you learn

• espresso tasting: aims, enviromental and psychological conditions of tasting
• the judgment of the sense organs: the aspect, the aromatic profile, the taste
• the tasting card: what it is and how to use it
• the geography of coffee production and of its consumption, the coffee growing, the coffee manufacture, the roasting and its chemical and organoleptical transformations, packaging methods and their influence on the conservation of aromas, the blend and its influence on the final cup
• the coffee grinder and the espresso machine: different types, how to choose the machinery, how to use it to get always a perfect espresso, the ordinary maintenance

Training tasting sessions
You will taste and judge different espressos based on differet blends and prepared in different ways. Some of the preparations are faulty so that you learn to distinguish top-quality espresso from defective one.

Get the license!
At the end of the training class you can take the final examination to get the tasting license.

Information
–    about pricing and applying: please contact the International Institute of Coffee Tasters (novembercourse@coffeetasters.org)
–    about transportation & accomodation: you can enjoy special conditions for the transportation & the hotel, please contact Mr Renato Bossi at Rancilio (rbossi@rancilio.it)
 

by Luigi Odello

Secretary General of the International Institute of Coffee Tasters, he is also a lecturer at the University of Udine, Verona and at the Cattolica in Piacenza. In addition he is the Chairman of the Taster Study Center and Secretary General of the Italian Espresso National Institute

Without competition, there can be no improvement. This is a genetics law but it is true also for the business world. However, many companies in the coffee sector are not that keen on competition, especially if it is on the sensory impact of the blends. Think about wine, a product from which coffee should draw inspiration if it wants to a step further towards the life of consumers. There is an incredible number of guides with all sorts of comments – expressed in differing ways – valuations at exaggerated rhythms and competitions with tens of editions left behind.

In our business, the International Institute of Coffee Tasters has recently finalised an unprecedented investigation on quality at the bar: 907 surveys in bars in the entire Italian territory, 20 bars in he city centre of Milan and Rome examined by means of the environment and sensory analysis.

On the one hand, the joy of the winners has been expressed in quiet tones, on the other, the anger of the excluded has been strong to the extent that the poorly appeased acrimony reached the governing bodies of major institutions. We should be happy about this because it is anyhow a reaction which means that something will happen. We would like this to turn into food for thought for everybody on what to do to improve rather than to boil down to plain expression of sorrow.

These are our thoughts while we are busy with the organisation of another big event at an International level: the second edition of International Coffee Tasting. The first edition, in 2006, was a success. Not only in terms of the number of attendees. Some companies bought entire pages on newspapers to advertise the award they won. Other participants asked if it was possible to display the logo of the competition on their product. Let alone the company that received an order of coffee from a big Dutch agent in order to supply 5000 families with the gold medal product.

International Coffee Tasting is the first and only competition in the world of this kind. Its rules are based on the strict rules applied to wine tasting and defined by the International Organisation of Vines and Wine. Expert tasters from the International Institute of Coffee Tasters taste, anonymously, the coffee and the data is processed with the support of the most modern statistics techniques.

What else can be done? Well, we are already aware that the anger of the excluded will show once again.

by Luigi Odello

Secretary General of the International Institute of Coffee Tasters, he is also a lecturer at the University of Udine, Verona and at the Cattolica in Piacenza. In addition he is the Chairman of the Taster Study Center and Secretary General of the Italian Espresso National Institute

The espresso taken at the coffe shop is one of the few products of the ‘Bel Paese’, Italy, associated with the idea of pleasure that you pay for all the same, be it good or bad. Actually, its price depends more on the geography – in the South of Italy it is cheaper – than on the degree of pleasure it can give.
Hear this out: two coffee shops in the Loreto area in Milan; both nice and rather big in size. The first one is Bar Gatto, with tables outdoors. I step inside an there is a sparkling counter behind which is a shiny Faema positioned in a way that makes it possible for the barista never to turn his back on the clients. I ask for a coffee and promptly the barista prepares it with the machine. I am not able to fully see the operations he is performing but it seems to me that he is doing things professionally. Here comes the first surprise: after having finished his job he comes round to me and says: “Listen, I prepared two cups because I will drink one myself, just choose the one you like most”. Believe me, for a second I thought I was not really in Milan. I give a look at the two espressos, in one of them there is a white spot – the same old story: the two exits of the filter-holder never give you two identical coffees – and so I go for the other one. Nice hazel-shade creamy froth with a fine texture, the smell is flowery. To the palate it is silky, with a fine balance between bitter and acid and then it develops a complex aroma in which you can distinguish the toasted bread, the cocoa, dried fruit and nuts. I ask for the name of the blend because I cannot possibly spot it: Prestige by Covim. I say that the coffee is nice, sit there and chat for a while and then I pay: € 0,80.
I carry on my tour in the various coffee shops looking for the sort of quality in the espresso that has been defined by the International Institute of Coffee Tasters and shortly after I walk in another elegant coffee shops with an attractive name: Bar del Corso. Once again, the staff is polite. I start speaking about the price of a cup of coffee in Milan, a very popular topic at the time. They guarantee they will not increase it till the moment the supplier will increase the price of the blend. I ask for a coffee and immediately the bar tender removes the filter holder from a nice Cimbali, he fills it with a strong stroke, he presses it with energy, he wipes any coffee grounds off the rim of the filter, he fastens it and observes the coffee while it pours in the cup and stops the machine at the right moment. No doubts that he knows what he is doing and he is professional.
He hands the coffee over to me and I observe it. The colour of the creamy froth is right but the texture is rather coarse. The notes of straw, dry grass and wet earth are clear to the nose. To the palate, it is thick and has a good body but as you swallow it the tongue becomes rough and the interior of the cheeks wrinkles. With regard to sensations perceived at the back of the throat, the notes are just the same notes perceived by the nose but even stronger and more annoying. I pay for it: € 0,90. I keep in my mind the name of the blend: Hardy. I then head to the following bar but I am accompanied by an astringent sensation that does not want to leave my mouth. I hope I will be able to find something better but I no longer want to have any more coffee and I am afraid I will not be able to be a fair judge for the sample I will taste.