In November 2008, there will be the second edition of International Coffee Tasting, the only one international competition where coffee is tasted according to the scientific rules of sensory analysis. While for wine there are many competitions and they are now part of its history and tradition, in the coffee sector competitions are often focused on the barista and almost never on the product. Coffee Taster is aimed at promoting a competition between the coffees from all over the world as to highlight the degree of pleasure offered by the product that comes from well renowned areas, that is cultivated with all the necessary attention, thoroughly processed, skilfully selected, properly roasted and, when needed, finely blended. It puts emphasis on the most prestigious products and points out to the consumers the best products available on the market, thus stimulating producers to pursue quality in its most modern sense: customer satisfaction. International Coffee Tasting 2008 will be organised, just as the previous edition, by the International Institute of Coffee Tasters with the technical and scientific support of the Taster Study Center. Single origin coffees or blended, in beans, ground or in single dose for espresso, moka or filter will be admitted to the competition. During the 2006 edition, 81 coffees have been evaluated by three commissions of expert tasters. Medals have been awarded based on threshold scores in full compliance with the competitions rules which established that the coffees which could be awarded a prize had to account for maximum 30% of all participants. It was a very tight competition and some products did not win a medal just for a few tenths of a point. There was a very strict selection that awarded prizes only to high-level products. The announcement of the competition and the application form are available at www.coffeetasters.org. For further information please write to email@example.com.