Starbucks points out: ready to open new stores in Europe, but not in Italy

After Coffee Taster reported Starbucks plans to open 150 new stores in Europe, a number of Italian readers wrote to us to know how they can open and run a Starbucks shop in Italy. Coffee Taster asked the question to Mrs Bridget Baker, Starbucks spokeswoman.
"Starbucks Coffee Company is excited about the great opportunities that Italy presents to the company. However we do not have announcements to make regarding the Italian market at this time," Mrs Baker told Coffee Taster.
"When we open a new market, we take time to make sure we have the right joint-venture partner or licensee to help develop the brand," Mr Baker said. "As it is very important for us to find a partner with the right business and retail experience, as well as cultural fit for Starbucks, the process can be a long one.  We will open each market when the time is right, one store at a time."

(Carlo Odello)

Starbucks to open more than 150 stores in Europe

Starbucks today announced a strategic licensing partnership to open more than 150 Starbucks stores in prime travel channels in key European markets within the next three years. The agreement details wide-ranging co-operation across the European travel market, covering both airport and railway station locations. Starbucks will give SSP licensing rights to the Starbucks brand in a number of significant markets that in some segments are exclusive, including France, Germany and the United Kingdom.  (Carlo Odello)