What’s the state of art of the coffee market in the UK? We interviewed Simon Speed Andrews, Head of Training of Miko Coffee.
What’s the situation of the coffee market in the UK?
The coffee market is not precise, we have always been led by the culture of Italy, but serve what is more akin to America with a new lead from Australia and NL. The ‘Starbucks’ phenomenon in the early 90’s has capitulated the spread and expansion of the coffee shop. The problem lies with the fact that we drink milky style drinks and the coffee has not always been the main criteria for good coffee. The culture is now changing and the customer is seeking good quality coffee and the espresso element is becoming very important.
What is the general culture about espresso in the UK?
Espresso Culture per se is not evident, however this I think is in part due to the ‘Starbucks’ phenomenon, again with the high level of antipodeans arriving and working in the coffee industry this has changed the outlook for more artisan roasted quality blends and the focus is on the espresso but regrettably still more single origin 100% Arabica coffees rather than good blends.
What is the future of the espresso market in the UK and what do you think should be done?
The future for the espresso is very positive, however to change the culture we need to focus more on the espresso and educate not only the coffee companies but also the general public, in terms of the benefits of a quality blend and how to prepare correctly the espresso. Unfortunately little care is given to the beans by the coffee house or those that serve it and a lack of knowledge in how to prepare good espresso has led to what I can only describe, as at best a mediocre experience, to at worst nothing more than a flavourless poor experience.