International Coffee Tasting Asia 2015 returns on the 1st and 2nd December. This international competition is unique in that in order to select the best coffees it relies exclusively on the modern sensory analysis. The 2015 edition, which will be held in Taiwan, is organised by the local branch of the International Institute of Coffee Tasters (Iiac) with technical and scientific support from the CSA Italian Tasters.

For more information, contact: carlo.odello@italiantasters.com

The International Institute of Coffee Tasters (Iiac), which for over twenty years has dedicated its work to the tasting of Italian espresso coffee, actively collaborating in the promotion of this product with the Italian Espresso National Institute, has now strengthened its presence in Asia with the opening of two new branches in Korea and Taiwan.

Over the past two years, the educational and promotional campaigns of the Institute in these two countries has seen significant growth in the numbers of local tasters. This area now boasts an impressive number of 38 Espresso Italiano Trainers, instructors with the task of promoting the culture of Italian espresso coffee through ongoing and varied educational activities. Alongside these figures, there are the Italian instructors who regularly hold sensory analysis courses in Seoul and Taichung.

“The creation of these branches in Korea and Taiwan will provide these two countries with more organisational autonomy, and represents another step forward for our work – commented Luigi Odello, Chairman of Iiac – These two new branches can now be added to the Japanese branch in Tokyo, now active for six years, thereby reinforcing the network that in Asia alone has nearly 700 tasters, many of whom have now reached advanced training levels”.

International Coffee Tasting, the coffee competition from the International Institute of Coffee Tasters (Iiac), is poised to conquer the world. International Coffee Tasting Asia 2013 will in fact be held in Tokyo this November. After four editions organized in Italy, the competition moves to one of the most definitely interesting areas for the world of coffee: Asia.

The rules and methods implemented will be the same that helped International Coffee Tasting succeed so far: completely blind tastings performed by Iiac tasters and statistic validation of data. Only the winners will be announced (those who ranked in the first 30 %), the others will still receive a sensory profile and their placement so that they will be adequately informed about their performance (in this sense, the competition is also a useful market research).

"The big difference is that the tasting commissions will be made up exclusively of Asian Iiac tasters: Japanese, Korean, Taiwanese, Chinese," says the President of the International Institute of Coffee Tasters Luigi Odello, "Here is the real value of this competition: a sensorial evaluation performed by professionals who operate in arguably the most interesting export markets of the moment."

Many of the past winners have told us how being able to claim an International Coffee Tasting Gold Medal supported their export business. An award won in Asia for the Asian market could therefore have very important value.

Regulations and the application form are available at www.coffeetasters.org.

The International Institute of Coffee Tasters will organize a new edition of Caffè Italia, the Italian Espresso event, at Foodex 2011, the most important food exhibition in Japan (Tokyo, Makuhari Messe, Hall 3, booth C01, March 1-4).

The second edition of Caffè Italia will give visitors the opportunity of tasting six different Italian Espresso blends and evaluate them. For the first time visitors will have to judge the espresso blends using a tasting card. Caffè Italia will also host training sessions held by Chihiro Yokoyama.

Carlo Odello, member of the board of the International Institute of Coffee Tasters and communications manager of the Italian Espresso National Institute, will be at Caffè Italia, too. "We aim at spreading the culture of the real Italian Espresso and Caffè Italia is a great opportunity for us – Mr Odello said – Japan proved to be very sensitive to Italian Espresso, we now have more than 300 tasters in the country. We recently launched the Espresso Italiano Tasting classes in China and are looking for partners in other Asian countries such as Korea and Thailand".

Caffè is organized in cooperation with the International Institute of Coffee Tasters – Japan, the Italian Espresso National Institute and the Italian Trade Commission.

For more information: info@coffeetasters.jp, carlo.odello@italiantasters.com.

IIAC Japan will organize three license courses in September:

• Tokyo (09)
• Osaka (10)
• Fukuoka (11)

More information: info@coffeetasters.jp, ph. +81 3 54116191.