The International Institute of Coffee Tasters will organize an espresso sensory game during the SCAA Exhibition (Anaheim, CA, USA, April 16-18). The coffee tasters at Caffè Umbria will be partners to the event, hosting the sensory game at their booth. The winners will receive a copy of Espresso Italiano Tasting, the official handbook of the Institute. Carlo Odello, member of the board of the Institute, will be glad to provide visitors with information about the association.

After last year’s lucky first edition, Coffee Experience is back, the largest coffee tasting event in the world. It will be held from the 8th to the 12th of April in Verona,at the Agrifood Club, the salon hosted within Vinitaly, the most important exhibition dedicated to wines and distillates. Even this year it will be possible to taste 35 different coffees available for the over 100,000 visitors that every year come to the exhibition in Verona.

"Last year we reached more than 7,000 tasting cards – says Luigi Odello, president of the Italian Tasters, VeronaFiere’s partner in the event – A precious amount of data that has evidenced industry trends. This year’s second edition will be an further test to verify the public’s tastes and preferences".

"Coffee Experience also represents a showroom of international importance for participating companies – continues Odello – The presence of foreign buyers and operators is in fact strong, strategic presence in a moment in which attention for expresso is growing abroad, and which in some nations has even surpassed traditional preparations".

Coffee Experience benefits the patronage of the Italian Espresso National Institute and of International Institute of Coffee Tasters.

The roasters that would like to participate with one or more products can write to claudia.ferretti@italiantasters.com or call 030 397308.