Starbucks points out: ready to open new stores in Europe, but not in Italy

After Coffee Taster reported Starbucks plans to open 150 new stores in Europe, a number of Italian readers wrote to us to know how they can open and run a Starbucks shop in Italy. Coffee Taster asked the question to Mrs Bridget Baker, Starbucks spokeswoman.
"Starbucks Coffee Company is excited about the great opportunities that Italy presents to the company. However we do not have announcements to make regarding the Italian market at this time," Mrs Baker told Coffee Taster.
"When we open a new market, we take time to make sure we have the right joint-venture partner or licensee to help develop the brand," Mr Baker said. "As it is very important for us to find a partner with the right business and retail experience, as well as cultural fit for Starbucks, the process can be a long one.  We will open each market when the time is right, one store at a time."

(Carlo Odello)

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