The new edition of the International Institute of Coffee Tasters’ book, a bestseller in the coffee business, will be presented at Host 2017. The book that has proved essential in the training of many professionals in the coffee business returns with a totally new edition: Espresso Italiano Tasting, guide to the sensory analysis of the Italian espresso. A bestseller right from the first edition in 2002 and a bet that paid off for the International Institute of Coffee Tasters (Iiac), which has translated it into 11 languages, intended principally for its associates (more than 10,000 in over 40 countries around the world) and, naturally, for anyone who wishes to learn more on the subject.

A book with one eye on the future right from the very first edition. “Iiac’s year of foundation puts it among the longest-operating organizations of the sector: 1993. Created to develop coffee tasting methods, its success story has been interwoven with the unique and compelling coffee extraction that is the Italian espresso,” points out Luigi Odello, Iiac Chairman and co-author of the book. “It was clear to the founders of the Iiac right from the start that they needed an accurate method of sensory analysis to measure the characteristics of the Italians’ best-loved cup of coffee.”

A book that serves and is of immediate use primarily to the coffee sector. “Indeed, the coffee industry distinguishes itself inasmuch as it is incredibly fragmented over space and time,” continues Carlo Odello, Iiac advisor and co-author of the volume, “so there is the risk that the different parts fail to understand each other, which is why sensory analysis assumes a crucial role today: it enables the parts involved to discuss the product in an effective manner and contributes to achieving their set objectives, the most worthy of which is to offer a high-quality espresso.”

The new edition of Espresso Italiano Tasting will be presented at Host 2017 in Milan from 20 to 24 October in the area of the Italian National Espresso Institute and the International Institute of Coffee Tasters (Pav. 22, Stand T32).

Tags: carlo odello, coffee book, espresso italiano, espresso italiano tasting, host 2017, iiac, International Institute of Coffee Tasters, luigi odello

Read also:

• Sensory analysis of the Italian espresso at Host 2017 with the International Institute of Coffee Tasters (Iiac)
• Join the seminar Sensory Analysis of the Italian Espresso at the Scae World of Coffee (Rimini)
• Italian Espresso certification programme and certification for Espresso Italiano Trainers in October 2014