The 56th Fancy Food Show edition opens in New York on the 27th of June. Throughout the entire exhibition, that closes on the 29th of June, visitors can enjoy Caffè Italia in the area of the Italian Trade Commission (ICE), booths # 2704-18 / 2805-13 / 2817-19 at the Javits Convention Center.

The Italian Espresso National Institute, in collaboration with the Italian Trade Commission (ICE) and the sponsorship of the International Institute of Coffee Tasters, will offer to visitors seven coffee blends of different Italian regions. Torrefazione Saturno, La Genovese, Filicori and Zecchini, Mokarico, Caffen, Zicaffè and Torrefazione Paranà have joined Caffè Italia.

The Fancy Food Show is one of the most important North American food industry exhibitions. The last edition registered 24 thousand visitors that evaluated 180 thousand products of every kind brought by over 2,500 exhibitors of 81 nations.

The third edition of International Coffee Tasting will be held in Brescia (Italy) on October, 26-27. The  commissions of the International Institute of Coffee Tasters, the scientific and independent association that concentrates exclusively on the sensory analysis of the coffee, will meet in Brescia to evaluate samples of coffees coming from all over the world.

International Coffee Tasting 2010 accepts coffee in all different styles, from espresso to capsules, from pods to filter coffee. Each company participating to the competition will receive its ranking and the sensory profile of its own product. The mission of the International Coffee Tasting 2010 is not only to award excellence, but also to support coffee roasters in reaching it. "The market is effectively polarizing itself, with peaks of high quality countered by example of poor quality", concluded Mr Odello.

International Coffee Tasting 2010 is open to coffee roasters from all around the world. Coffee roasters can register up until the June 30 (forms available at www.coffeetasters.org). For more information please contact Claudia Ferretti (claudia.ferretti@italiantasters.com, tel. +39 030 397308).

>> Go to the International Coffee Tasting 2010 page

IIAC Japan will organize three license courses in September:

• Tokyo (09)
• Osaka (10)
• Fukuoka (11)

More information: info@coffeetasters.jp, ph. +81 3 54116191.

By Manuela Violoni, R&D manager at the Taster Study Center

Cream, gustative balance, aromas: three aspects of espresso which, according to tests, are influenced by the cup. The New Taster Cup is the result of three years of sensory experimentation, it is a improvement of the official tasting instrument of the International Institute of Coffee Tasters which values good coffees and punishes bad ones

If the glass influences the perceived characteristics of a wine, this is three times truer for the cup in that it influences not only the way in which the senses approach the beverage but also the physical status of the beverage itself: the temperature and the way in which the components of the cream surface. All these aspects have been kept into account during the experimentation to which the Tasters Study Centre has participated for the part on sensory analysis while Forever has dealt with technical issues.  The New Taster Cup has been designed to optimise its performance in all stages of its use, not only from the point of view of tasting but also to support the barista in preparing a perfect espresso.

Less stackable, more equilibrium of tastes

The external shape of the New Tasters Cup is designed in a way which makes it difficult to stack it in more than two rows. This is how all the cups reach the optimum temperature which is necessary to keep the gustative equilibrium of the beverage. Even the barista who does not know it will naturally follow this simple rule, thus automatically eliminating a frequent mistake made during preparation.

Elliptical bottom for a more persistent cream

The internal shape of the cup materially influences the formation of the cream. Actually it is mainly made up of fibres and fats which are in the coffee: when the espresso drips from the spout to end up in the cup, the convective movements inside of it make these components, along with the aromas of the coffee, surface. A flat or cone-shaped bottom hinder these movements, which are on the contrary favour by the elliptical interior. The New Taster Cup is designed to optimise this stage which gives a finer and more persistent to the sight cream with greater formation of the prestigious stripe-effect and with a more powerful aroma.

Clear level, no more extraction levels

In the New Taster Cup an internal mark indicates the optimum extraction level for the espresso: 25 millilitres. Not only no more short or too watered espresso but it also makes it easier for the barista to regulate the grinding: fixing extraction at 25 millilitres in 25 seconds is an easy criterion to avoid mistakes of over-extraction or under-extraction, burning the coffee or not extracting enough its aromatic or tactile potential. The internal mark makes this easier allowing the barista to keep the correctness of the grinding and of the pressing monitored at each extraction.

Brighter white, nicer cream

In order to correctly assess the colour of the cream of the espresso, the cup must be white inside. The super-white porcelain with which the New Taster Cup is made is something new on the Italian stage, to the extent that if you put it next to the traditional cups the latter look grey and opaque. The perfect and brilliant white of the porcelain make the most of the reflections of the cream of a good espresso and of the brightness of its surface. This is not nothing, given that consumers makes assessments especially with their eyes.

Lighter, more elegant

Following a trend from tasting glasses designed for wines, the New Taster Cup weights 27% less than the previous model. This conveys a sensation of greater elegance and makes it easier to hold the cup thus allowing the taster to better focus on the sensations.

Varying thickness, more non-conductivity

The reduced weight does not mean that the New Taster Cup is thin to the point that it does not ensure that the right temperature is maintained. The secret is in the varying thickness, greater towards the bottom where the espresso is contained and lower towards the top with which the lips come into contact. This makes it possible to fully exploit the non-conductive nature of the porcelain, an excellent thermal insulating material, without making the lips feel a sensation of thickness.

More room at the top, wider aromas

Just as with wine glasses, also the cup must not be filled up to the edge: it is necessary to leave enough room at the top, meaning room for the aromas to set free from the liquid and concentrate in the air so as to be directed towards the nose. More room at the top allows for the aromas to become wider: this is the reason why in the New Tasters Cup it has been increased by 10%. This, together with the internal shape of the upper part of the cup, makes it possible to better perceive certain aromatic notes.

Greater hygiene, more aromatic freshness

Even when the tasting phase is over, the way in which the cup is treated is important for the correctness of the following assessment. A critical aspect of the hygiene of the cup is the bottom: if it is not adequately designed, there is the risk that the washing-up powder from the dishwasher might pile up. The detergent then drips on the border when the cup is removed from the dishwasher and placed on the cup warmer. The New Taster Cup features some grooves designed to make any residual washing powder flow away completely.

The New Taster Cup vs the previous model

The data clearly show that the same espresso, tasted in the New Taster Cup, appears to be nicer than when tasted in the previous model, with an Edonic Index of 7.70 vs 6.78. The reasons for this lay in a number of factors: first of all, the appearance of the cream, the colour of which shows out better in the super-white porcelain. At a tactile level, the espresso has more body, due to the cream being formed in an optimal way and to volume control, which optimises extraction. The bitterness is less sharp and the aromas are valued, especially the prestigious spicy notes ranging from rhubarb to liquorice and which convey a precious note to the sensations persisting in the mouth.
The New Taster Cup highlights huge differences compared to the previous one also at the level of the visual and tactile impact of the object itself. The colour strikes more than the previous one and makes it stand out compared to the more wide-spread cups. Overall, it’s more elegant and stylish even if its shape can still be defined as classic, It’s deemed to be more modern and ‘cheerful’. At the touch, it gives more pleasant sensations due to its being lighter. It’s easier to hold, the shape and the surface have been improved. Finally, its border conveys a sensation of enhanced fineness to the lips. Despite the fineness, use at the coffee shop too is recommended.

The International Institute of Coffee Tasters will hold a tasting license course in English on the 18th of November (one-day-course). It will take place at the Permament Training Point managed by Rancilio in Milan, very close to Malpensa International Airport (please click here for a map).

Making a perfect espresso is not a simple task. A large number of variables has to be kept under control: the coffee blend, the coffee grinder, the espresso machine and the barista’s hand of course. Every single variable will influence the final result and the judgment on the quality of the espresso in the cup is up to the taster. Learn how to distinguish good espresso from poor one and how to get a precise sensory profile of the cup in front of you.

What you learn

• espresso tasting: aims, enviromental and psychological conditions of tasting
• the judgment of the sense organs: the aspect, the aromatic profile, the taste
• the tasting card: what it is and how to use it
• the geography of coffee production and of its consumption, the coffee growing, the coffee manufacture, the roasting and its chemical and organoleptical transformations, packaging methods and their influence on the conservation of aromas, the blend and its influence on the final cup
• the coffee grinder and the espresso machine: different types, how to choose the machinery, how to use it to get always a perfect espresso, the ordinary maintenance

Training tasting sessions
You will taste and judge different espressos based on differet blends and prepared in different ways. Some of the preparations are faulty so that you learn to distinguish top-quality espresso from defective one.

Get the license!
At the end of the training class you can take the final examination to get the tasting license.

Information
-    about pricing and applying: please contact the International Institute of Coffee Tasters (novembercourse@coffeetasters.org)
-    about transportation & accomodation: you can enjoy special conditions for the transportation & the hotel, please contact Mr Renato Bossi at Rancilio (rbossi@rancilio.it)
 

International Coffee Tasting 2008 will be the record-setting competition. Actually, more than 140 coffees from all over the world have registered for the biennial competition organised by the International Institute of Coffee Tasters. A sharp increase of the number of coffees compared to the first edition in 2006, during which, for the first time ever, tens of coffees were assessed by commissions made up of judges from the International Institute of Coffee Tasters. «A unique initiative which already in 2006 attracted also the attention of the media – said Odello – The mission of the International Institute of Coffee Tasters is that of promoting a scientific method for coffee tasting. Praising the best products of the sector means also rewarding those who work in a competent manner in order to provide consumers with a truly high quality coffee». Currently, the tasting commissions made up of tasters, both Italians and foreigners, from the Institute are being formed. See you all then on the 30th-31st of October when the international competition will take place in Brescia.

Everything is ready for the kick-off of the International Institute of Coffee Tasters - Japan. It will be opened up on the 28^th of April in Tokyo. To celebrate the occasion, on the 26-27^th of April two new licence courses have been organised to satisfy the continually increasing demand for training on coffee tasting. The courses will be held in Osaka and Tokyo, as in the past. The new tasters will join the large number of tasters already operational in Japan thanks to the excellent coordination job done by Yumiko Momoi and her staff.

Brazil also will have its own International Institute of Coffee Tasters. The founding of an association with the same aims of its parent association and which will apply the very same methods seems to be a symbolic undertaking in the country which give us so much precious raw material for the Italian Espresso. While the Japanese market dates back to some years ago, the Brazilian market is opening up just now to the Espresso: an association of coffee tasters has a pioneering spirit to it.

Also the market in the Balkans is opening up and growing. Where the must was drinking Turkish coffee, nowadays, in the dregs of that beverage, it is possible to read the future of the espresso in the Balkans. In March, the International Institute of Coffee Tasters has been invited by Grand Kafa - the biggest roaster, comprising Serbia, Romania and Bulgaria, in the region - to give coaching at a licence course and a course for Espresso Italiano Specialist at its new training centre. This is a collaboration with the most challenging training scheme in the Balkans and a cooperation which will position the International Institute of Coffee Tasters and its method as the quality standard for this region.

by Luigi Odello

Secretary General of the International Institute of Coffee Tasters, he is also a lecturer at the University of Udine, Verona and at the Cattolica in Piacenza. In addition he is the Chairman of the Taster Study Center and Secretary General of the Italian Espresso National Institute

In the next few years it will not be easy to keep up with innovation in the coffee sector, but, no doubts, it will be a fascinating time. In this issue of Coffee Taster, we shall deal with sensorial trends and what the big companies say with regard to the methods they use to monitor quality. Not far from now, at EISday2008, the annual conference of the Italian Espresso National Institute on the 24th of February, we will focus on the findings of the biggest ever research which has been conducted into the quality of coffee.
This is precisely what made us think about evolution/innovation in our sector: how many operators are ready to benefit from it? And how many will suffer from heavily negative consequences? The fact is that, outside the micro cosmos of each operator, there is a world which is changing at an unbelievable pace, but many people seem not to realise this.
Many producing country are moving towards a European-type of qualification of their productions. This will lead them to offering a better product and to wanting more money. At home people will increasingly use single-dose coffee or coffee in beans as a result of the existence of new technology machines which are more reliable and effective. People at home will drink a better quality coffee and the same will happen at the workplace. At home, and perhaps even at the restaurant, coffee will be part of a new ritual: single origins coffees will become more and more popular, a pleasure to share with friends, maybe extracted with a moka pot so that you can actually see the coffee coming.
It is, therefore, reasonable to wonder whether roasters and, especially, baristas are ready for this. The former will find themselves dealing with producers of green coffee and with a different style of coffee consumption, both inside communities and at home. Most probably, those who have not done it yet will have to establish direct contacts with the producers of green coffee, meet a new type of demand for home consumption and for serving and take care of their coffee bars – currently suffering from a reduction in consumption which could become even worse in future - in Italy with a different approach. For many Italian roasters, coffee bars are a strategic sector which is being governed by new mechanisms. The methods for attracting clients and handling them will change. The magic word will be training.
The International Institute of Coffee Tasters, which has always adopted this approach, is currently a reference point at an international level – with a tested method and with effective training instruments. Through its research activity, it is also an attentive observer of the evolution of consumption and quality of coffee as well as the relevant machinery. In 2008, in addition, we will have a new edition of “International Coffee Tasting”: could there be a better occasion for monitoring world evolution?

In November 2008, there will be the second edition of International Coffee Tasting, the only one international competition where coffee is tasted according to the scientific rules of sensory analysis. While for wine there are many competitions and they are now part of its history and tradition, in the coffee sector competitions are often focused on the barista and almost never on the product. Coffee Taster is aimed at promoting a competition between the coffees from all over the world as to highlight the degree of pleasure offered by the product that comes from well renowned areas, that is cultivated with all the necessary attention, thoroughly processed, skilfully selected, properly roasted and, when needed, finely blended. It puts emphasis on the most prestigious products and points out to the consumers the best products available on the market, thus stimulating producers to pursue quality in its most modern sense: customer satisfaction. International Coffee Tasting 2008 will be organised, just as the previous edition, by the International Institute of Coffee Tasters with the technical and scientific support of the Taster Study Center. Single origin coffees or blended, in beans, ground or in single dose for espresso, moka or filter will be admitted to the competition. During the 2006 edition, 81 coffees have been evaluated by three commissions of expert tasters. Medals have been awarded based on threshold scores in full compliance with the competitions rules which established that the coffees which could be awarded a prize had to account for maximum 30% of all participants. It was a very tight competition and some products did not win a medal just for a few tenths of a point. There was a very strict selection that awarded prizes only to high-level products. The announcement of the competition and the application form are available at www.coffeetasters.org. For further information please write to info@coffeetasters.org.

New plant for Cma (Astoria and Wega) The new Cma, company that produces over 30,000 professional espresso machines – sold with the Astoria and Wega brands - each year, plant has been inaugurated. On its 40,000 square metres surface there are 4 production lines featuring lean manufacturing technologies. This is an industrial philosophy which belongs to the Toyota system and it is aimed at minimising – and actually getting rid of - all forms of wasting. This makes it possible to rationalise work flows and procedures for assembling the machines as well as to considerably increase productivity with a positive impact on overall efficiency.

Pellini partner in the Overland expedition Pellini Caffè took part in the Paris-Beijing expedition, the latest one organised by the Overland team, which will be soon broadcasted by RAI, the Italian national public television. One-hundred years after the competition won by the Prince Scipione Borghese on board of the legendary Itala, Pellini Caffè has accompanied the 4 Iveco lorries used for the expedition right to the heart of the Chinese Republic (the convoy covered in two months time a distance of 14.000 Km and crossed 11 countries). Recently, the Taiwanese importer and supplier of Pellini Caffè, You Chang Trading Co. Ltd, has opened an office in Shanghai.

This is how the nose talks to the brain How is the life-long connection between nose and brain created during the embryonic stage? The answer comes from a Telethon scientific research which also sheds light on the mechanisms of a rare genetic disease, i.e. the Kallmann syndrome, characterised, among other symptoms, loss of the sense of smell (anosmia) and severe reproduction deficits. The nerve endings start in the nose and, in order to go in the brain, must cross a border area which is a sort of barrier. Giorgio Merlo, a researcher from the Telethon Dulbecco Institute and his colleagues from the department of animal and human biology at the University of Turin have found out that some specialised cells act as if they were guards. This means that these cells are able to recognise the approaching signals sent by the nerves and they trigger a lowering of the barrier so that such signals can reach the brain. This takes place during the embryonic stage and creates the connection between the olfactory cells (which detect smells) and the brain (which processes them).

The photo exhibition of Illycaffè “From the beginning” in London The 6th of October was the closing day of the photo exhibition “From the beginning”. The photos by Sebastião Salgado have been taken in Illycaffè plantations in order to describe the culture of coffee in the countries where it is produced and to illustrate the various stages of the processing process. The exhibition has been organised in partnership with Amazonas Images, Contrasto and NBpictures and with the support of the International Coffee Organization and of the Embassy of Brazil in London.

Caffè Mokarico obtains the ethical-social quality certification Caffè Mokarico, from Florence, is the first roaster in the world that can boast three different certifications on environment protection, sustainable development and social accountability. It already had the ISO 9001 and the ISO 14001 certification and now it has received the SA 8000 (Ethical) certification for the company’s commitment to the fight against exploitation of child labour, to guarantying health and safety on the workplace, to the respect of human rights and workers’ rights with the support of all people involved in the production process and sales.

Enquiry of coffee tasters at the coffee shop The enquiry on the quality of coffee at the coffee shop, promoted by the International Institute of Coffee Tasters, has been kicked off. The tasters who are working all around Italy have already handed back several tasting cards. The tasters, apart from evaluating the coffee according to the strict method of the Institute, must fill in a tasting card which focuses on some of the most important aspects of coffee consumption other than the degree of pleasure perceived by the individual. This sort of investigation is complemented by a full-blown sensorial evaluation which is also focused on the analysis of the bar environment. To this purpose, twenty bars in the centre of Rome and Milan have been selected and analysed by judges – coffee experts - qualified in sensorial analysis. This research is supported by Altroconsumo, the first independent consumers association in Italy.